The Strategy String



  • Corley, T. A. Novel Practices: Disruption and Experimentation in Informal Work-Related Policies and Practices in Germany (Manuscript complete, to be submitted to Socio-Economic Review).
  • Corley, T. A. Competing Discourses in the Governance of Informal Work in German Handwerk. International Labour Review (Manuscript under review).
  • Corley, T. A. Demoralizing the German Handwerk Sector: Social Evaluation Processes and the Political-Economic Standing of Professional Orders (Manuscript complete, to be submitted to the Journal of European Public Policy).


  • Corley, T. A., & Williams-Derry, C. (2012). 2011 Water Heater Market Report. Portland, OR: National Energy Efficiency Alliance.


About The Strategy String (2010)

The global economy is constantly changing. As a leader who must remain nimble and responsive, you don't have the luxury of spending 12 to 18 months developing a complex strategy that no one knows how to use. And you surely don't want to get an MBA just to translate your vision into a results-driven plan of action. What you need is a Strategy String.

My book The Strategy String: An Organizational Primer for Tying Strategy to Performance makes it simple for organizations of any size to develop and execute a performance-driven strategy. The Strategy String translates the concepts created by business thought leaders like Jim Collins, Michael Gerber, and Kaplan and Norton into easy-to-understand, ready to use modules that you can immediately put into action within your organizations. This book takes the best of the best, simplifies it, and combines it with easy-to-implement activities that time-starved leaders can get. What makes The Strategy String different?

  • It's easy to understand. I have taught this course to hundreds of government, civic, and business leaders, and the concept is simple and easily digested.
  • It's easy to implement. The Strategy String allows organizations to put a strategy into action quickly. I was able to take one organization from confusion to complete team alignment with the new strategy in just two weeks.
  • It directly connects to every-day performance. Unlike other strategy development concepts, organizations can quickly and easily see the connection between their Strategy String and how each person and unit is performing. It's a simple litmus test to gauge excellence, integrity, and results.
  • It makes it communicating the strategy quick and effective. No 1,000-page binders to weed through or sit on the shelf collecting dust. A few simple communication points and everything from branding to financial procedures will align with your overall organizational strategy.

This information-rich guide contains analogies, illustrations, and exercises to propel leaders like you from concept to action in a few days. Order your copy today!